Concept & Development
The pleasure of meeting Seungyun 'Sonia' Lee came during the summer of 2014 when Seungyun found herself in the beginning stages of an exciting new restaurant venture. She had a name for her new business, a location — but not much more.
Utilizing an old barn located on the Sea-to-Sky Highway, our mandate was to both modernize the interior experience and develop branding strategies that made full use of the hidden potential found in Seungyun's business name; The Bitchin' Food Company, while still keeping family-friendly and attractive to seasonal tourist clientele. A design package was created that both complimented downtown Pemberton, and promoted the brand in its own niche— modern, yet rustic bistro café. Over the course of several months we worked closely with Seungyun and her partner Rick to see their business plan brought to life.
Alongside launching a new restaurant, it was important to avoid the stigma associated with a previously abandoned business. Once a roadside deli, flagging business and poor operating standards had driven the previous business into the ground. In keeping with the pastoral surroundings, an interior concept was developed that integrated distressed, weathered wood features with fresh colours and farmyard decor. With the added challenge of low-ceilings, it was essential the interior was kept as bright and open as possible.